You shouldn't let the existence of a competitor stop you. The business model of Lyft/Gett/Juno is basically to carbon copy Uber and get piece of their pie. Just being a deliberate copycat isn't a terrible strategy. Trying to one-up something that already exists is also plausible, if not easier because their is already a trailblazer that has made the market and you can just piggyback. Facebook succeeded because of MySpace, not in spite of it.