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This isn't a very good argument, since Comcast (or whoever) wants to charge Netflix more--a challenger wouldn't have to pay the Netflix premium. Maybe in some hypothetical scenario ISPs would charge incumbents less, but the real-world scenario is the opposite.

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The thing is, Netflix is the analogous Netflix competitor, since Comcast owns competitors to Netflix, which it could deliberately provide an advantage to if NN were removed.

Not if Netflix makes a special exclusivity deal. You can bet that some businesses will make as many deals as possible to keep down the competition, if it's legal.

Yes, this would be the hypothetical scenario which is the opposite of the current scenario that everyone is so concerned about.

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