The prediction competition is like the Netflix Prize [1]. They give you a data set and a prediction goal, you submit an algorithm, and there's a winner. OK, although if you can do well at that, you're wasting your time giving your results to Numerai. You're competing for a total payout of $15K/month.
Then, for no particularly good reason, this is combined with some smart contract / crypto coin scheme. Other than for PR purposes, it's not clear what the gain is. Everybody is dealing with Numerai; it's not a many-to-many system. It's more like airline reward points.
The hedge fund itself doesn't use Etherium; it's completely traditional.[2]
[1] https://en.wikipedia.org/wiki/Netflix_Prize [2] https://www.forbes.com/sites/laurashin/2017/02/21/this-is-th...