Not a good day to be Stitch Fix...
Classic Amazon/Google move, take away the easy appeal and marginalize the growing competitor, forcing them to innovate if they're going to find a role.
Classic Amazon/Google move, take away the easy appeal and marginalize the growing competitor, forcing them to innovate if they're going to find a role.
Stitch Fix's proposition isn't free returns - plenty of places sell clothes online with free returns - Stitch Fix's appeal is that they will do the work of picking out potential items for you so that you don't have to comb through hundreds of items to find what you want.
It mostly just seems like Amazon is bringing free returns to the low end of the market.
It's possible ML-driven recommendations may surpass the recommendations of StitchFix's "personal stylists" in terms of accuracy. And unless "personal stylists" is just a market-facing name for "algorithms," ML-driven recommendations by Amazon would certainly surpass StitchFix in terms of efficiency and operating costs.