Brave - first browser that not only force you to pay for browsing Internet, but also force you to do it with your identity proven. Privacy nightmare.
Brave is, and will be free to use.
BAT will be opt-in, and users will not be required to pay for anything.
Users that opt-in when BAT ads become integrated will be awarded BAT from the user growth pool (user growth pool is 300m BATs).
Users that opt-in and wish to remain anonymous do not have to KYC.
Users that choose to exchange BATs for fiat or remove BAT from the system will have to go through KYC if they setup a new wallet as a part of the opt-in.
Again, Brave is not forcing anyone to pay to browse. Brave will continue to block ads and tracking by default, for free. BAT will be integrated and opt-in.
BAT FAQ: https://basicattentiontoken.org/faq.html
BAT blog: User adoption and extending the BAT Platform https://basicattentiontoken.org/driving-user-adoption-and-ex...
BAT white paper: https://basicattentiontoken.org/BasicAttentionTokenWhitePape...
At least they are trying to do something about establishing an ad free economy for web content. It's a hard problem but if you think that that is a privacy nightmare you haven't been paying attention to the waking world you live in.