You should also read Charlie Mungers - "Poor Charlies Almanack". Charlies essays discuss incentive design and biases in human psychology.

http://www.poorcharliesalmanack.com/

The first step in creating a system which exploits biases is to understand all the biases humans are subjected to.

I also recommend tversky and kahneman's works for understanding incentive structures.

Its a fascinating field, hope you have fun!