You're being charitable. It's downright bad, even compared with various other franchises on an item by item basis. The last time I ate in one back in 2008 because nothing else was open that early, I had a breakfast that consisted of scrambled eggs, hash browns, pancakes, and sausage. Everything tasted almost identical - an oily salty mound - with only different chew textures. (Okay, maybe the sausage had a little extra zing from the spice mix, but that was definitely the only tip off). But McDs always was dirt cheap, and their calorie to dollar ratio for (reasonably freshly) prepared food has been tough to beat. If they can't hold the line on prices, I don't see what's left to keep them from losing market share. And I wouldn't miss it one bit.