McDonalds problem is the same problem they've always had. The food just isn't very good. It never was. No amount of spiffing up the storefront or juggling menu items can help them when competition the likes of the above moves in. All they're doing is driving their prices higher which helps the competition even more.
You could call it Hershey Syndrome. Hershey's chocolate is not very good. In fact, it tastes like vomit. Yet the entire US has grown up eating Hershey bars.
Hershey don't compete on quality, they compete on "Hersheyness".
Likewise, McDonalds can't simply improve quality, because they would be losing their very essence in the process.
But they could make a better burger. I heard the McAngus was great. They should bring that back.
Large Fries: 440 calories
Blueberry muffin: 400 calories
Medium coke: 170 calories
Total 1500 calories.
That's close to recommended daily calorie values (2000 for women, 2200 for men).
What a dumb thing to say.