This is going to be a disaster. They are anti-Walmart. Walmart needs to stay true to its vision of low price, high quality. Bonobos is high price, high end. "But for now, there are no plans to offer Bonobos’s $98 chinos or $128 dress shirts in Walmart’s 5,000-plus stores. Instead, Walmart is hoping to learn from Bonobos." Anytime you spend $310 million "hoping to learn"...you have no idea what your plan is and that means you fail when you're in e-commerce and aren't focused.