The article says it may be delayed but it also says this.

> Some critics are skeptical that millennials will ever catch up. Prolonging car-buying, they say, means fewer cars purchased during one’s lifetime, a problem for the auto industry.

and

> millennials are looking for cars from manufacturers that integrate seamlessly with their smartphones and sync with other technology

Which actually is in line with what Apple is doing. Either way, I agree it's not a stupid move.