I think you're thinking with the framework of contemporary corporations and 'employment' structures. I think many of us need to look outside of that box.

I've found there are organizations that are actually working toward higher aspirations, I don't think this is always or even often a bait-and-switch tactic which is what your 'kool-aid' comment implies.

Where's the implication that 'work' is only one thing? My work is almost certainly TOO varied.