I suspect a big player like Netflix can negotiate the revenue split with Apple. Nothing we mere mortals can.
In theory either could interfere with your interaction with netflix and demand money to allow it through. Google could start a whitelist of good sites and demand revenue sharing to be allowed on the list but people would go ballistic and firefox would have a lot more users.
I really don't see how apples arrangement is any more acceptable.
1: https://www.macrumors.com/2015/04/13/apple-15-percent-cut-ap...