I don't know why they can't carry on doing just what they do now. Keep the servers going, apply security updates, do backups, etc. But why do they need new features?
This constant need to grow really irks me.
This constant need to grow really irks me.
That's what Twitter should have done as well. Pinterest won't do it, for the same exact reason Twitter didn't, making the same business mistake with predictable consequences. They all want to be the next goliath and none of them are going to be (and when that reality sets in, they all become reactionaries under pressure from a dozen angles, working from a position of weakness).
1) Growing for the sake of growth - buying users, anti-user lock-in features, dark patterns, etc.
2) Growing as technology improves - the cost of creating/publishing videos has decline massively in the last few years for the average user, thus products that utilize video to create better experiences should be built.