I think that blaming current narcissistic trends on this guy is extremely naive: as so many others point out these are pervasive all over the western world. And it ignores more fundamental changes, like the growth of private mass media which is now ubiquitous, the permeation of the advertising language into our daily lives, the take-over of the Internet by corporations that profit precisely from our individualization, and other consequences of a decades long ideological war on any form of collectivist thought.