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Not hating on your comment - it's actually rather interesting and informative. What is also interesting to me is how you wrote it:"That company's name? Xxxx" after a description. This reads like click bait. I've noticed an uptick in people writing like this. I wonder if this a trend others are seeing?

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It reminds me of this: https://www.reddit.com/r/OutOfTheLoop/comments/1plnrg/why_do...

That's one of the oldest rhetorical devices in the book. It's a common technique of good storytelling. Clickbait is annoying because of its context, but the reason it works is because those techniques stimulate human curiosity, and increase their enjoyment of the story.

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