The examples Rowe used to back up this idea were unlikely mavericks who managed to turn undesirable or unremarkable jobs into fantastically successful businesses. Those people are just as rare, if not more so, as those who find success by "following their dreams".
Ordinary workers aren't millionaire entrepreneurs; they're janitors, or sewer workers, or Foxconn assembly line drones. Yet that's what "real work" looks like. And I notice Rowe isn't quitting his job as a TV show personality in favor of joining the road crews who "whistle while they work."
The best thing I can say about Rowe is that he ranks up there with Malcolm Gladwell in his ability to throw around a bunch of unrelated contentions and anecdotes and pretend to tie them all together with a facile and unsubstantiated thesis.