The important feature is Keras compatability (although it doesn't seem to be in the official repo yet: https://github.com/fchollet/keras/pull/6800)
In terms of "how is CNTK better than TensorFlow," CNTK trains 5-10x faster at minimum on pre-2.0 LSTM benchmarks, which is big since LSTMs are used for a lot nowadays. (https://arxiv.org/abs/1608.07249)