I'm currently evaluating BI vendors for my company and just about every major contender has this functionality or is developing it. Read the Gartner report from 2017 and they basically just come out and say that this will be the new standard in BI.

The much harder problem is data management and preparation. Anyone with half a brain and a decent visualization tool can create basic graphs - but that doesn't mean they should, especially if the organization doesn't have good data management processes in place.

Issues like data governance, data prep, and data modelling are the major pain points for me. And honestly, developing a useful BI solution is more about culture change than it is technology. If a company has poor data governance, it doesn't matter how whiz-bang their technology is, they're still not going to get useful insight from their numbers.