Dang, you have a lot of rules that you enforce but don't write down. Any criticism could be called an attack and everyone is a person so you're being arbitrary. My stance is that I'm doing some guy who refers to "my engineers" like they're his royal subjects, the favor his copy editor should do him in letting him know how aragance plays with the audience. I'm arbitrarily enforcing our culture's unwritten sanction against humble bragging and general douche baggery. Basically, what you do.