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Where are they getting that the battery costs 50% of the vehicle? I'm seeing batteries cost about $220/kwh, which is about $6000 for a Nissan Leaf.

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Don't forget the sticker price includes a profit and both R&D + advertising costs etc. The leaf also has a rather anemic range. Run the numbers for a more reasonable 220+ mile range and battery's are going to near 1/2 the construction costs.

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