Lived in Detroit most of my life. When discussed, the big 3's problems get brushed away irrationally.
But it's worse than the future catching up with the auto companies. I feel like the execs don't even know how to market to their customers.
Comparing Mary Barbra's unveiling of the Bolt to Elon's Model 3 was night and day. Elon had a teleprompter but he spoke like a normal guy about things he and I am interested in.
On the other hand Mary's speech was stiff and read word for word. They used early 90's cutting edge graphics in the background at one point. They talked about the history of GM which no one cares about. It felt like it was directed at share holders not customers.
A lot of ideas about how to run a car company will change. I'm not sure the big 3 will make it.