I almost wonder if this was a ploy by the American companies. AI is being injected into all apps and even pushed as major feature, but, at least in my circle of friends, nobody cares or wants that. Most people use Whatsapp, with no AI. Google is trying Allo, to no success, and Facebook is pushing M, also to no success. I think AI is brilliant and could be the future, but from my experience, people generally don't want it in the ways it's being pushed. I definitely see the 'AI' and 'ML' markets, somewhat tied together, switching gears soon.