For example, lets assume the consciousness is an illusion, a sort of biological trick of evolution. In that case, I'm not sure why we couldn't say that all the stimuli from advertisements, Facebook, Twitter, etc. are equal in value to "focused conscious awareness". They are stimuli of a different sort but qualitatively no different than the stimuli of "focused conscious awareness". I'm not sure why we would inherently assume that "focused conscious awareness" is of greater value. There are tons of people now who are living in a permanently distracted state and they seem to have a conscious experience that is not qualitatively different than other people's. They don't slip into a coma or get concussions or die.
Heck, maybe distraction is a better state than attention. After all, don't people complain of headaches when they focus on a problem for too long?