So when the iPhone gets a fingerprint sensor that saves only a hash of the actual data in a special enclave of a custom chip, Samsung responds with an iris scanner that saves an image of the iris as a world-readable jpeg in your home directory.
Thus, their marketing material can claim feature-parity (or even exceed Apple). But it never seems like they actually care.
It's not like Apple doesn't run into similar problems (not sure if the fingerprint sensor has been defeated–it's a bad idea for 5th amendment reasons in any case). But at least they do the minimum in trying.