This is the crux of the challenge.
Plenty of people are concerned about Facebook, not only for privacy concerns but also for its impact on public discourse. [1]
But any viable alternative must be mindlessly easy.
Salim Virani’s suggestion of phone and email instead of Facebook works in part — replacing Facebook as a messaging medium — but it doesn’t address the use of Facebook as a personalized news feed informed by your social graph.
We need something better. Something with a good mission [2] but orders of magnitude better.
[1]: https://www.technologyreview.com/s/604082/we-need-more-alter...