For those who don't recognize it, that's from the movie "Real Genius". For those who don't quite remember it that way, that looks like it is the version from an early version of the script. By the time the movie was actually made it was changed to Frito-Lay from McDonald's, Hopsfield was changed to Hollyfeld, and the above dialog was altered slightly.
That scene is based on a real life incident which in fact involved a McDonald's sweepstakes and Caltech students entering over a million times: [1]
Since everyone knew that the school in the movie, Pacific Tech, was meant to be a thinly disguised Caltech (it only became Pacific Tech when Caltech objected), and McDonald's had not been happy with the Caltech sweepstakes prank and probably would not want it brought up, my guess is that one or both of McDonalds and Caltech asked for the change.
Changing it to Frito-Lay is an interesting choice, because six years before the McDonald's sweepstakes, a group of Caltech students tried mass entry on a Frito-Lay sweepstakes, but apparently were not as successful.
[1] http://hoaxes.org/archive/permalink/the_caltech_sweepstakes_...