Expanding into more product categories is a logical evolution for Anker, but it’s also a response to a looming existential threat: Yang says he foresees a future where portable chargers won’t be necessary due to advancements in both fast charging and wireless charging. “I think we all agree that the portable charger isn’t forever,” Yang says. But consumers will always need wall plugs and cables, and Anker sees its goal now as keeping pace with changing standards, like the introduction of USB-C. In the meantime, Yang says it’s diversifying with a future expansion into audio, smart home, and automotive product lines.
It looks like something they are already taking into consideration