I think the commenters who write about distinguishing learning vocab from digging deeper into understanding etymology ( eg skermes, http://news.ycombinator.com/item?id=1439131 ) have hit the nail on the head (translate that one!). At that point, learning vocab, whatever the language, becomes more fun for me.
Back to the cooking thing though...
I'm surprised that most comments I see so far are about the language, because what drew me to the article in the first place is the author's connection between the Chinese language and Chinese cooking with non-specialised tools, and how that contrasts with western cooking.
I think both Chinese and 'western' cooking tools have specialized, though interestingly in opposite directions. The Chinese specialization towards one wok, one cleaver, one chopping board (prep hygiene, anyone?), chopsticks (and food cut and cooked to size) and green tea minimizes the toolset.
The 'Western' way specializes in a different way: specialize the tool to what's being cooked and eaten - a fish pan, a medium sized knife to prep, a fish knife to eat, and white rather than red wine.
I'm not saying one is better than the other - I'll happily eat both Chinese or western food (or any other) if you're cooking for me! ... I'm just interested in studying the differences and similarities.
Disclosure: I'm Chinese.