It always seemed to me like that band (and that song in paritcular) was kind of "leftover" material rammed down the public's throat when Pearl Jam & Soundgarden broke as if it were some hidden gem that had somehow evaded our attention ("It's about their dead friend, you know..."). Always felt to me just like a cash grab-- like what Cornell (RIP) says in the article: "Oh, there’s this one video that we have that has members of both bands in it; let’s play it all day!"
I don't get how guys playing in a field was some kind of pioneering new concept in music videos. That's basically every music video in the 1960s.