How Temple of the Dog Pioneered a New Genre of Music Videos in the ’90s
longreads.com
longreads.com
Guess what video this is talking about, no, just name the first thing that comes to mind. A little hard right?
That's because this fucking article is a puff piece trying to build a mountain out of a mole hill. Temple of the Dog was a blip on the radar but it didn't "PIONEER" anything music video wise, or even "supergroup" wise.
If you remove the three bottles of wine and $60 of cocaine that populates the article, there's about two paragraphs of decent, interesting stuff about Temple of the Dog. For somebody claiming to write about "pioneering" in reference to Chris Cornell and music videos, and not mention "Black Hole Sun" once means the writer is incompetent.
Just because somebody writes a lot of words doesn't mean they're worth your time to read them. Fuck this article. Go re-watch the Nic Harcourt interview of Soundgarden at ACL in 2014: https://www.youtube.com/watch?v=9FCjlX9Qr3Y
When I read that description, the first two videos that came to mind were Give It Away and Smells Like Teen Spirit. I didn't even remember if those were released in 1991, but it turns out they both were. I suspect many others of my age would also think of those before Hunger Strike. But that doesn't prove those videos were better or more influential, just more popular and got more play on MTV.
I don't know how "pioneering" Temple of the Dog really were, but it does say something that a band that only made one album was worth reuniting 25 years later.
I don't get how guys playing in a field was some kind of pioneering new concept in music videos. That's basically every music video in the 1960s.
Things become influential by exposure...
That said, I was a huge Soundgarden fan, and that album was a disappointment for me. The only songs I still listen to from that album are 'Like Suicide' which is brilliant, and "The Day I Tried to Live".
The whole premise of Temple of The Dog as some kind of unique gem is fucking low-class keyfab. The only way the article makes sense is if you pour a bottle of cough syrup into a 12 oz glass of Listerine and smoke some PCP as a chaser. Basically I'm saying nothing about this article rings true except for tying in "How I Met Your Mother" as a desperate flailing for relevance.
For years I've been listening to Tom Ravenscroft to find out about new music. When I found out he was John Peels son the penny dropped.
That is, for all the vitriol in your post, you didn't really pick an excerpt that backs your point. That part of the article doesn't claim that this video pioneered the look. Rather, it asserts it as a solid example of the look pioneered by Alice in Chains that came to define much of that era.
That. It's a mediocre video -- a bunch of guys performing on an outside location --, and we have seen such videos tons of times much before 1991.
On top of this, the video made absolutely no great impression. It isn't even that typical of the quintessential 90s video (if there such a thing even exists).
I was a huge fan, and I have to say that Hunger Strike was the cringiest video I had seen up to that point. I couldn't stand it, it was so phony. Eddie Vedder inexplicably singing in the middle of weeds or tall grass and you could barely see him, it was hilarious. The rest of the band playing electric guitars on the beach with no hookups, was just so full of phoniness, it was probably the absolute worst video of that era. The idea that this video somehow "pioneered" other music videos is laughable.
I love Temple of the Dog as much as the next guy but this is patently false. The original rock supergroup was probably Crosby, Stills, & Nash, formed in 1968 by well-known stars from the Byrds, Buffalo Springfield, and the Hollies, respectively (and later joined by Neil Young). One could also make a case for Cream, but Jack Bruce and Ginger Baker became much better known for their involvement with Cream than they ever were for anything else.
It's almost if the author is a) a super-fan that is looking at the past with special rose-colored glasses, or b) they didn't actually experience that time period and are watching the videos now without the proper context.
BTW: shout-out to anyone that listened to 104.1 (Orlando) in the early-to-mid 90s. What a great radio station...