Journalism misleads people very hard about physics research. Physicists dont run around claiming they've observed dark matter. That's the wrong direction. Physics has a problem with gravity because some things don't behave in such a way that makes theory agree with observation. Since we are talking about gravity here, we call the thing we are observing "matter". Simply because things that interact with gravity have historically been called matter. Because its "dark" in the sense that we can't see (observe) it, its called dark matter. As a placeholder for something that has not yet been explained.
Then journalists come around and spin this tale about how physicists have found this super magical stuff called "dark" "matter" and its so exotic if you dropped it onto des moines it'd turn the place into honolulu.
Dark Matter is just the placeholder name for an observation that disagrees with conventional theory.