This seems like a modern version of the old claim "Inuit have 100+ words for snow".
I've found that's true for most of the claims of "X language has Y words for concept Z!!!" Inevitably it comes down to one of two things:
-language X has a slightly different concept of 'word' than English does (such as allowing for conjugations to refer to past or future states)
-The english word is question has a variety of context specific meanings or applications (such as 'love'), and each one of those meanings, even though their context-specific meaning would never be misinterpreted by an english speaker, has a different word in language X.