I specified "In the context of the lawsuit" quite particularly. I know that it's about patent claims, but it's about paper-thin patent claims which are transparently "how dare you" saber-rattling, not a legitimate defense of significant trade secrets.
The video you linked only makes the dichotomy more stark. Apple's attitude, based on historical observation, has been "Copying ideas and adding value is great...when we do it. If you try it from us, get ready for Lawyerfest 2010."