There was a great article in the WSJ about quant "factors"
>A former student of Mr. Fama, Cliff Asness, founder of quantitative hedge-fund manager AQR Capital Management, said he tries to avoid being caught out by false findings by trading on anomalies he can explain, economically or through investor behavior. To assess whether the market anomalies will continue, he looks for ones which carried on after being identified, can be seen in other markets or asset classes, and where minor changes to how they are defined don’t much affect the result. These include most famously value, momentum and corporate quality, among others.
https://www.wsj.com/articles/an-algorithm-an-etf-and-an-acad...