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I mean, this is the case with every "life time" plan. Valid until the company goes bankrupt or has financial issues or changes it mind.

Once there were life time "all you can fly" airplane passes for US$ 100k.

This is not a case of someone going out of business. This is a case of a healthy business not holding up their end of a purchase.

"..or changes it mind."

I don't see what you're getting at. That matches exactly the "not holding up their end" that I mentioned. What's the problem?

You are irrational expecting any other outcome.