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Exactly, for me Firebase was among those "group of cool tech I might want to try/use someday" and now it's off that list. I actually try a couple of things from thay list per month, so it's not one of those ever-growing lists.

Yep. Completely turned off from pricing to database "storage" to everything in between. Completely taking it off for my React project which I will transition to deepstream -- maybe.

Yet they keep doing it, so are their numbers showing otherwise?

not all business decisions are well-grounded in financial upside. a lot of dysfunctional outcomes are a result of organizational dysfunction and broken culture. a company can be making bad decisions for reasons related to internal dysfunction, and be losing money on it, and persist in this because of their dysfunctional culture.

as many in this thread have pointed out: Google has a dysfunctional culture w.r.t. customer service.