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Yet inevitably every middle manager thinks carousels are a great idea.

I'm convinced 9 times out of 10 carousels are installed because the customer got sick of looking at their own site.

I'll give you 5 times out of 10. The other 5 is the designer's solution to trying to fit 10 different stakeholder's crap "above the fold."

We once built a site (for a major consumer brand) where the client insisted on so many carousel slides that they started duplicating slides in the lineup because it had been too long since they’d been seen.

(Our recommendation was to avoid a carousel, but the client had to have it!)

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