Never underestimate people's drive to win, even if winning is meaningless.
Then, you start time sharing a private jet but at that level that's kind of lame, and what you really want is your own private jet, but once you have one, it's so terrible when it's in the shop, so then you get a second, but you're also noticing how cramped the current one is, and go for a larger one this time...
Doesnt matter though, no matter what they do they aren't going to take away the fact I'm stuck on a airplane for 15 hours. I'm also the kind of person who prefers to get up and get something rather than be served.
i love flying so as long as it isn't sardine economy, i'm happy
i can relate on the buying tickets thing. i used to buy tickets on priceline but after travelling every week for a year, i buy directly from american and buy first if the price delta isn't crazy (<$100)
i always buy prem economy though because anything else is asking for a bad time
Consider, people enjoy shopping at Neiman Marcus in part because of how the sales staff treat you. Now picture how you feel when an IBM sales team is trying to sell you over priced services.
http://time.com/money/3925308/rich-families-lose-wealth/
(That's ignoring the fact that people who grow up 'set for life' tend to be truly terrible human beings)