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National Health Service, which is the public health service of the UK.

https://en.wikipedia.org/wiki/National_Health_Service

http://www.nhs.uk/NHSEngland/thenhs/about/Pages/overview.asp...

That's the about page, what's the problem?

National Health Service (how most people receive healthcare in the UK). I guess they're context blind because of the recent WanaCrypt infection they're on the minds of the target audience of this joke? buisiness?

They're right to expect the target audience to know what NHS is. NHS isn't any less known than e.g. Obamacare, after all.

If you don't know what the NHS is, you;re not the target demographic.

National Health Service.

Fifth largest employer - in the world.