I think what originally got interested in math was the infamous "new math" program [1] that existed in the 60s.
And the thing with New Math is that was abolished through a backlash of parent and teachers because ... the parents and teachers couldn't understand the new concepts.
And this is the thing. Math is both an abstract enterprise and an enterprise of bookkeepers adding numbers on ledgers, parents adding up grocery bills and so-forth. While New Math might have had some flaws in execution, any effort to produce curriculum suited to students learning abstract mathematics is going to run-up against the "readin', writin' and arithmetic" crowd in a similar fashion to New Math.