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I remember hearing about this a long time ago. Even then I thought it was a dumb idea. How many people would repeatedly visit this site to see the adverts, other than the advertisers themselves?

Did the fellow ever end up making a million dollars?

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He ended up selling them all yeah. Minus tax and whatnot, he still pocketed a tidy sum and decided to forego university (which it was originally to pay for) and become a business god.

I suppose this is evidence that hype works, at least over short time scales, although in this case I guess that his reputation must have subsequently suffered.

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