I can only imagine being frightened by this if I held a large stake in Google. Do you have a different reason?
Now, I am not saying google is the perfect answer, but I consider it a hell of a lot better than facebook.
Maybe that's what it is. "Quality content" and "Facebook" in the same sentence sounds absurd.
Google also linking to the web after ads or their own stuff is a benefit over FB of course. But I don't see that being Google's focus.