This is going to be huge in India. Microsoft has massive mindshare in India with the govt because of the regulatory landscape.
I have it on firsthand info that several banks in India are going to make their first ever transition to the cloud on Azure because of Microsoft's willingness to go the extra mile around whatever security dances that the banks want them to do.
Plus Azure has India datacenter which takes of the PII problem for healthcare and financial data.
It is truly unfortunate that the management console has the worst UX ever.