As someone pointed out, here's the doc and scope:
- Research and Data Analytics
- Strategic Planning, Program Development, and Integration
- Communications Support for Decennial Census Operations and Other Programs
- Field Recruitment Advertising and Communications
- Traditional Advertising and Media Buying
- Digital Advertising and Other Communications Technologies
- Social Media
- Public Relations
- Communications Planning and Materials for the Partnership Program
- Statistics in Schools Program
- Website Development and Digital Engagement
- Rapid Response Activities
- Project and Financial Management
- Stakeholders Relations
- Communications Support for the 2020 Census Data Dissemination
ftp://ftp.census.gov/about/business-opportunities/2020-comm-final-rfp-1-21-16.pdf
I don't think your simple plan will ever come up with something that covers all the requirements in finite time.
How long do you think it takes "3-5 teams" to prototype something covering even a miniscule amount of the above?
This is not surprising though, SV always thinks it has some idea how to solve government scale problems, but most "problem solving" in SV is done by eliminating the customers you don't want to care about.