oh, and:
The first step towards wisdom is calling things by their right names. —Anonymous Chinese Proverb
The only other fields I know of where things are as badly named are are abstract algebra (ideal, ring, module) and grammar (infinitive, perfect, accusative). It seems to be no coincidence that type theory straddles the two.
"Just so you can look this stuff up in The Literature, I'll be providing all these bad names with a Trademark of Disdain™, but otherwise I'd prefer to use Rust-centric terminology." pretty clearly does.
The TM thing is obnoxious.
Edit: pages such as https://en.wikipedia.org/wiki/Idempotency_of_entailment, https://en.wikipedia.org/wiki/Monotonicity_of_entailment, https://en.wikipedia.org/wiki/Structural_rule, https://en.wikipedia.org/wiki/Nice_guy, https://en.wikipedia.org/wiki/Linear_logic, https://en.wikipedia.org/wiki/Affine_logic, https://en.wikipedia.org/wiki/Relevance_logic (not sure why "Proper Support" is capitalized, that seems to have no referent)
Hyperlinks allow you to directly look up a term by clicking on it, i.e. are actually useful, whereas trademark symbols are just visual noise. Although of course it is possible to over-link as well, see e.g. the wiktionary FAQ on "wikifying": https://en.wiktionary.org/wiki/Help:FAQ#Wikifying, in practice this doesn't seem to happen; it's more the reverse problem of not putting in enough links.
Then the article makes the "discovery" that "People who say they want Linear™ Types In Rust actually just want Proper Support For Relevant™ Types.", which is pretty obvious if you know this historical context, and coins yet another term, must-use types, which unsurprisingly has no ™ after it.
I think I get what you're trying to do, I myself used ™ for a little bit back 6-7 years ago, a little bit before I wrote http://insearchoftheultimateprogramming.blogspot.com/2011/04.... But ™ just isn't effective; even if you think you know what a term means, you can't explain it except by its relationship to other terms. And once you forget what that ™ symbol referred to you're just as clueless as everyone else. Whereas URLs are "resource locators" and actually clarify what you intended.
I guess it makes sense, his most recent papers are about indeterminism (http://www.pitt.edu/~belnap/futurecontingents.pdf), which logic doesn't handle well, but I'm not quite sure how you'd represent the branching-universe model he uses in a type system. I guess you'd need the history operator he uses, m/h = moment m on history h.