If anyone else is wondering like I did how to pronounce it, visit this link: https://www.youtube.com/watch?v=vrbZSYlR_bM . It's apparently the name of a shrub and also a color: http://dictionary.cambridge.org/dictionary/english/fuchsia

I unfortunately kept pronouncing it "fucks-yeah" in my mind and was wondering why on earth would google name it as such, until I discovered that it's actually "fyushya".