Most people aren't running IPFS nodes, and IPFS isn't seen yet as a valuable resource by censors. So they'll probably just block the whole domain, and now people won't know about or download IPFS.
We saw this progression with GitHub in China. They were blocked regularly, perhaps in part for allowing GreatFire to host there, but eventually GitHub's existence became more valuable to China than blocking it was. That was the point at which I think that, if you're GitHub, you can start advertising openly about your role in evading censorship, if you want to.
But doing it here at this time in IPFS's growth just seems like risking that growth in censored countries for no good reason.