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Yep that was NeoTrace, here's a review of it with some screenshots from 2001:

http://www.techrepublic.com/article/trace-your-steps-with-ne...

I remember using neotrace myself.

I remember supporting NeoTrace, via landline no less. And stuffing envelopes with floppies for the purchased version (it was shareware). And writing some of the code too.

GeoBoy from NGS software!

Visualroute iirc