A "pretty smart" person would be happy that iPhone has on-upped all the competitors. Does the GP think that e.g. Android is going to say "well darn, looks like they made something better. Time to quit"? Of course they will come out with something to compete. As someone said elsewhere in the thread: this is a win for us. We should be happy that iPhone is pushing the envelope just as we should be happy that they changed the game to begin with. You don't have to like them or use them to benefit from their technology.