It's disappointing that tech journalists don't go a bit harder at the founders when writing pieces like these. Sure, it's interesting to find out about Instagram's internal processes and their projections, but Facebook is becoming increasingly regarded as being the main contributor to a new kind of social malaise. Therefore, if Instagram is aspiring to that level of adoption, how can questions like this not be put to the founders?

Maybe it's just me, but for once I'd love to see a journalist be a bit more frank with these siloed cyber-utopionists and ask some hard questions about what social value they're actually creating - rather than chewing over sign-up metrics and scaling strategies. Anecdotally, I've never seen one interview with Zuckerberg where a journalist actually calls him out on his "we're just connecting people" poppycock.